“Why is advertising the major revenue source for every mass media except mobile?”
“But the story here is less about why the Namco Bandais, THQs and Vivendis “failed” on mobile, but about the wider failings of the operator games decks, as the early adopters who used to be their keenest customers have moved on to iPhone, Android and other smartphones.”
“The trends point to paid content
I think we will pay for it.And, advertising will have to change.
Five converging trends point the way:
Failure of the old monetization model: We’ve agreed on that by part 4, right?The democratization of access: Less expensive computers, free public WiFi, cheaper home connectivity. We’re saving where we used to spend big, potentially freeing up resources to pay for the content instead of the connectivity.
Contracting news space: Consolidation of our news sources has created fewer voices (and oft-repeated content). The number of authors is actually much smaller than the number of venues (fewer owners of ideas = fewer people who have to agree on the cost of content)
Distrust of traditional media: Pew recently reported that 63% of us don’t trust the mainstream media – a number that has doubled in a decade. That trend is all tied up in our distrust of advertiser influence, corporate ownership models, etc.
Boredom with reality programming: Where once we were satisfied with strangers sharing a hot tub, now we demand acrobatics and morbid obesity to attract our bored attention. Eventually, the cheapest programming will run out of new tricks.
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“Advertisers are looking for ways to connect with consumers in an increasingly fragmented and frankly expensive marketplace”
“We’ve gotten away with this lasting disconnect by relying on advertisers to foot the bill. By renting out our eyeballs in exchange for our media fix.
We hoped that traditional advertising model would continue to pay for it. Websites charging by how many people might see your banner or video or, oh wouldn’t we like to forget, popup. Traffic would again be kind. Sheer mass would pay the bills.
Problem is: the traditional 30-second spot / full-page print ad model doesn’t translate to our online world
”
“This isn’t the future. It’s the media crisis that’s happening right now. Things are changing. And there’s no consensus about what the next era will look like.
To me, this is the start of the post-advertising era. The dot-bomb of the 21st century. The time when content creators, advertisers and even consumers will struggle to find a new model for how we create, fund and find quality entertainment content and trusted sources of news and information. It’s a massive realignment. And, one that we cannot see the end of today.
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Content and commerce divided, for economics reasons, and since then the content creators and media channel owners have aggregated attention and then sold that on to advertisers.
A model which is clearly breaking down, for lots of reasons I’ve been talking about recently, to do with the end of media and content scarcity, the competition for attention that personal content from your friends constitutes, who are mostly creating stuff for ‘free’, and other drivers brought about by that thing we like to call ‘digital’.
Small study on how people use mobile social networks. There’s a distinction not made here: there are the mobilized social networks and the mobile social networks. As it should be expected from my…
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